Copyright © 2010 Redstone Marketing
REDSTONE MARKETING Pty Ltd
Suite 3, 210 Whitehorse Rd, Balwyn VIC 3103
(PO Box 136, Balwyn VIC 3103, Australia)
Phone: +61 3 9939 0193 Mobile: +61 408 242 114 Email: info@redstonemarketing.com.au
* The mark Raiser's Edge® is a registered trademark of Blackbaud, Inc. Redstone Marketing is an independent consulting firm
and as such is neither sponsored nor endorsed by Blackbaud, Inc.
Redstone specialises in training users to maximise their database’s functionality to efficiently and effectively manage all marketing activities – from communications plans and segmentation rules, right through to banking of supporter donations.
With years of experience with databases, in particular on Raiser’s Edge*, we can turn any database software package into an extremely valuable marketing tool. The Redstone team knows how to turn a database from a static storage application into an active marketing and servicing application that can help you build, relevant engaging relationships with your supporters. Redstone Marketing pride ourselves on understanding the logical set up of a database and how to use it to make data driven decisions to improve fundraising results.
You have the software, you have the data, now let Redstone help you turn your system into a genuine Marketing Database – one that extracts critical information, saves you time, reduces errors and frees up your resources – call Redstone today to find out how.
"Your database should be designed and developed to drive your marketing strategy. A real marketing database will provide an organisation with the practical benefits of repeat business, reduced costs, increased loyalty, market segmentation, prospect identification and better supporter servicing capabilities."
Tailored Database Support & Training
Redstone Database Specialists will review your organisations
current database processes and procedures to identify where your
system can better support your fundraising efforts as well as strengthen supporter relationships.
Redstone can design and implement database training programs for your team to either fill resource gaps or to fast track database utilisation techniques. We can assist in designing tailored user manuals (different from the software provider’s manuals) as well as operational manuals to cover all marketing activities. Your database must be managed with the foresight to always have systems in place to reduce the organisations risk of losing intellectual property.
We’ll work with you to determine the direction you would like your database to take. We will then either design on-site tailored training for your organisation, or apply practical techniques to manage marketing activities and supporter requirements to compliment and support your 2009/10 marketing activity.
Redstone will devise a customised agenda and hands-on exercises so that all database users are confident in both using the database system (to your marketing strategic needs) and in their ability to manage and grow the database ongoing.
In-house training and tailored process/procedure sessions (Database Planning) can be arranged for as little as 3 hours in duration. It’s a cost-effective way to maximise a critical marketing tool. Contact us at info@redstonemarketing.com.au or
call +61 3 9889 2131 to discuss your database requirements.
Areas where Redstone can assist
Set-Up assistance (for Raiser’s Edge*):
- Configuration of user security levels
- Setup of business rules
- Configuration of data entry policies and procedures
- Setup of gift structure (Appeal. Fund, ID) – to match your product offerings
- Setup of templates – ie. gift batch templates
- Setup of database queries and export functions
Operational assistance (for Raiser’s Edge* and other database applications):
- Data integration – between your organisation and suppliers
- Face-to-Face Recruitment Processes
- Cancellation (Clawback) reports
- Record Management
- Flagging
- Activities
- Communication Streams
- Payment History
- Notes & Attributes
- Importing & Exporting processes
- Banking/Transactions
- Database Queries (and Output)
- Delinquency Management Process
- Reconciliation
- Database Queries - Weekly/Monthly/Ad-Hoc
- Database integration with Inbound & Outbound Teleservicing procedures
- Welcome Calls
- Customer Service Calls
- Attrition Minimising Calls
- Data Files & Reporting Set-Up (in/out)
- Database Analysis
- Delinquency Rates
- Donor Database Numbers
- Attrition Rates (per segment/donor life cycle)
- Communication Stream Analysis
- Attrition Points (New donors)
- Attrition Points (Established donors)
- Test Communication Streams
- Database Queries
- Recruitment Analysis
- Territories
- Existing Products
- Test Products
- Sales Reports
Raiser's Edge Session
Workshop how to setup your database to maximise its functionality to manage a successful Regular Giving program. Covering critical areas such as, backend processes and procedures, donor segmentation, communication plans, attrition management and donor servicing.
** Excellent for charities managing a face-to-face program
Regular Giving Essentials
Workshop how to navigate Face-to- Face recruitment agency contracts, understand new role/task requirements from your team, determine what functionality your database requires to manage a Regular Giving program and discuss the importance of a communications plan to minimise attrition rates.
** Excellent for charities looking for product diversification