Redstone Marketing can design, implement and manage an upgrade program for your committed giving donors or an increase in average gift for your one-off donor program. We know what messages your donors need to hear, when the right time to contact them is, based on your current communications plan, and how it can be done cost effectively with minimal impact on donor attrition.
How do you know you have loyalty from your donors? Are they committed to your cause or was their donation a ‘give and forget’ transaction?
Through well planned communications it becomes clear over time which donors fall into specific segments and once these segments are defined Redstone Marketing can work on each segment to develop loyalty which of course leads to gift upgrades, cross-selling, volunteering, high value donors and bequests.