If your organisation has committed giving donors then you will also need a long- term donor strategy to build engagement and keep monthly attrition rates at their lowest! There are some simple steps you can take to help minimise attrition but it is also a fact that you will lose some of your monthly donors no matter how sophisticated your retention plan.
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There are a number of reasons donors will stop supporting your cause and these reasons will vary from; a change of their financial situation, closed/changed accounts, moving overseas, spouse/partner doesn’t support the idea, industry competition and the most popular reason; donors don’t feel engaged to your cause.
A range of retention activities can be put in place depending on the donor’s reason for cancelling but the one reason you can address and control is the level of engagement your donors have with your cause.
Redstone Marketing can help you design and implement two communication plans – one for initial attrition and the other for ongoing attrition. Both plans are very different and the frequency of contact points vary as does the depth of content for each communications piece.