The Partners of Redstone Marketing, John De Rango & Anthea Iva, specialise in individual giving and marketing for the NFP sector. The specific focus of the Redstone is providing advice, assistance and strategic support with critical face-to-face programs, direct mail, donor attrition management and database management.
John specialises in marketing and fundraising strategy, process mapping and implementation, budgeting and/or forecasting, and fundraising/donor analysis.
In his previous role as General Manager Marketing & Fundraising at Save the Children Australia, John played a defining role in helping to grow Save the Children Australia’s annual revenue to over $47M. Of this, more than 50% was raised through individual donations/gifts.
John’s experience in the NFP industry and intimate knowledge of the face-to-face fundraising method recently saw him present at the 30th International Fundraising Conference. Additionally, John has participated on several key international working groups, including fundraising consultancy and assistance in various markets (Canada, India, Germany, NZ, Japan, China, Italy) - in particular, developing integrated fundraising and data processes, fine-tuning face-to-face fundraising programs and database/fundraising analysis.
John has also worked within the Australian Football League in marketing and membership management roles with the Brisbane Lions Football Club, St Kilda Football Club and the Carlton Football Club – developing and implementing cutting-edge member acquisition, retention, upgrading and reactivation programs.
Anthea has over eight years experience in the not-for-profit sector. From her experience in direct marketing she understands that success comes from building engaging relationships between the NFP organisation and individual supporters.
Anthea has worked on configuring and setting up databases on an international scale to ensure that every system assists in driving the marketing and fundraising strategy and supports and delivers donor engagement and servicing activities. Her skills include data migration, data mapping, user-security setup, regular giving banking procedures, user manuals, staff training, bank reconciliation, marketing communication tracking, supporter segmentation and donor appeal analysis.
Anthea’s direct mail programs build donor engagement and, in turn, increase campaign ROI. She achieves these results by ensuring strong, realistic and relevant segmentation strategies are in place and reflect the organisation’s culture and message. She also makes certain that campaign analysis is performed regularly and that the strategies are flexible enough to adjust according to the results.
Through her career, Anthea has implemented and delivered successful start-up regular giving programs and new products to market, donor development strategies, direct mail campaigns and monthly campaign analysis.